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The 10 Best-Selling Smartphones of 2025

Ranking the world's most popular smartphone models by estimated global unit shipments and market share.

1
Apple iPhone 16 Apple
47.5M units (3.8%)
2
Apple iPhone 16 Pro Max Apple
37.5M units (3.0%)
3
Apple iPhone 16 Pro Apple
32.5M units (2.6%)
4
Apple iPhone 17 Pro Max Apple
25.0M units (2.0%)
5
Samsung Galaxy A16 5G Samsung
22.5M units (1.8%)
6
Samsung Galaxy A06 4G Samsung
18.75M units (1.5%)
7
Apple iPhone 17 Apple
17.5M units (1.4%)
8
Apple iPhone 15 Apple
15.0M units (1.2%)
9
Samsung Galaxy S25 Ultra Samsung
12.5M units (1.0%)
10
Apple iPhone 16e Apple
10.0M units (0.8%)